social media vs search engine marketing

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Social Media vs SEM

The infographic above shows the benefits of using search engine marketing and social media campaigns, depending on the desired outcomes in four areas: generating leads, building brand awareness and visibility of local businesses and interactivity.

Where are your marketing dollars going to get the best return in 2012? Where should you focus be, depending on your set of strategic objectives?

Who wins? If budget constraints have you choosing one, Social Media becomes the winner. That said we find that only an effective combination of both tools is a guarantee of a successful online campaign. After all, Social Media may be a fantastic traffic converter but Search Marketing is still the king when it comes to traffic drivers!

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