Nike wants you to Make it Count

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Self proclaimed product marketing guru Casey Neisat was engaged by Nike to make a promotional video for its new high-tech workout gadget, the FUEL wristband. Instead of making the product video they expected, he blew the entire budget traveling around the world with his friend Max. It took 10 days until they ran out of cash and they filmed the whole trip.

Lets see if the buzz this generates will pay off for Nike.